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I want to open a boarding kennel but the closest big city is 1 hour and 25 minutes away, the closest town has only about 800 residents. The place is very rural with 6 acres but I am afraid this type of business may do better in more metro areas.
Answer
I live in a similar type of area in the midwestern US and I know for certain the market for pet boarding is quite limited when you're rural AND that far from a metro area. (looked into it myself)
It goes without saying that the 800-resident town will not sustain your business by itself; so you are going to need to pull most of your clientele from the city area. Whether or not you can do it depends partly on how big the "big city" is....in my state, the biggest metro area is still under 230,000 people, which would be considered a small-to-medium city in some other states. The smaller the population, the more limited your market is going to be anyway. If you have a metro area of over a half-million to a million people or more, AND there aren't enough boarding kennels in the area to cover existing demand, you might have better luck. It all depends on specifics. Market research is a must.
Most likely there is already more than one boarding facility in or near the city- automatically giving the "competition" a huge advantage. All things being more or less equal- price, facilities, services, etc....potential clients are going to lean towards what's most convenient. Unless you can offer a service that is unique and/or far superior to the city business in some way AND you can do it at a competitive price, you are going to have a hard time convincing people to make the drive.
Holidays might be the only time you'd see decent business- people are far more likely to make the drive when they're desperate & everything in the city is booked up already. But you can't pay the bills off of a few holiday weekends a year.
If you offer a variety of services- for instance, grooming, training, daycare AND boarding, you might do better than if you did boarding only. Like I said, any way that you can make your business stand out- try and offer a service that is not only unique but also in high demand. Perhaps the lack of zoning restrictions in a rural/agricultural area would enable you to do something unique with your kennel design, that the city businesses can't do? Like huge individual indoor/outdoor runs, or large communal play areas seperate from the actual kennels, where dogs get turned out for "playtime" once or twice a day as an extra service?
To give you an idea here's a similar example of a great kennel in Washington where I boarded one of my dogs in 2005- this type of setup generally requires acreage in a rural area without too many zoning laws: http://www.happytailsboardingwa.com/services.htm
Again going back to what I mentioned earlier, this kennel is in a rural area- but it's roughly an hour's drive (in traffic) from Seattle- which has over 3 million people in the metro area. There are actually a LOT of boarding & training kennels in the rural country even further away from Seattle that still get plenty of business- being "rural" yet still near a major US city is a lot different than being "rural" and an hour away from Fargo ND, for instance. Hope this helps, and good luck.
I live in a similar type of area in the midwestern US and I know for certain the market for pet boarding is quite limited when you're rural AND that far from a metro area. (looked into it myself)
It goes without saying that the 800-resident town will not sustain your business by itself; so you are going to need to pull most of your clientele from the city area. Whether or not you can do it depends partly on how big the "big city" is....in my state, the biggest metro area is still under 230,000 people, which would be considered a small-to-medium city in some other states. The smaller the population, the more limited your market is going to be anyway. If you have a metro area of over a half-million to a million people or more, AND there aren't enough boarding kennels in the area to cover existing demand, you might have better luck. It all depends on specifics. Market research is a must.
Most likely there is already more than one boarding facility in or near the city- automatically giving the "competition" a huge advantage. All things being more or less equal- price, facilities, services, etc....potential clients are going to lean towards what's most convenient. Unless you can offer a service that is unique and/or far superior to the city business in some way AND you can do it at a competitive price, you are going to have a hard time convincing people to make the drive.
Holidays might be the only time you'd see decent business- people are far more likely to make the drive when they're desperate & everything in the city is booked up already. But you can't pay the bills off of a few holiday weekends a year.
If you offer a variety of services- for instance, grooming, training, daycare AND boarding, you might do better than if you did boarding only. Like I said, any way that you can make your business stand out- try and offer a service that is not only unique but also in high demand. Perhaps the lack of zoning restrictions in a rural/agricultural area would enable you to do something unique with your kennel design, that the city businesses can't do? Like huge individual indoor/outdoor runs, or large communal play areas seperate from the actual kennels, where dogs get turned out for "playtime" once or twice a day as an extra service?
To give you an idea here's a similar example of a great kennel in Washington where I boarded one of my dogs in 2005- this type of setup generally requires acreage in a rural area without too many zoning laws: http://www.happytailsboardingwa.com/services.htm
Again going back to what I mentioned earlier, this kennel is in a rural area- but it's roughly an hour's drive (in traffic) from Seattle- which has over 3 million people in the metro area. There are actually a LOT of boarding & training kennels in the rural country even further away from Seattle that still get plenty of business- being "rural" yet still near a major US city is a lot different than being "rural" and an hour away from Fargo ND, for instance. Hope this helps, and good luck.
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Title Post: How far are you willing to travel to board your dog when you go on vacation?
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